The All-Time Favourite Mascara

Hey hey, have I got a treat for you today! I’m going to introduce you to a mascara that will make you first of all go “eh?”. But then you’ll try it and go “OH OK, WOW”. Pinky promise. Well, pinky I hope promise. Mascaras are so subjective, right? What’s good for you might not be good for me, and what looks awesome on her may well blob miserably on you. I’ve tried so many mascaras over the years. SO many. And yet there was never a single one that I could point at and say “That one. THAT’S my all-time favourite”.

Over the past few years I’ve developed a gentle appreciation of a few different mascaras, although I often use them at the same time to get the effect I want. Maybelline’s Lash Sensational is pretty damn good. I wrote about my love for Bourjois’ Volume 1 Seconde. I’m quite partial to Urban Decay’s Perversion and L’Oreal’s Telescopic. And these are only a tiny fraction of the ones that I’ve actually tried. These are the Cat’s Whiskers of the all-time heap.

Until NOW. Because, NOW, I have this bad boy.

Soap & Glory Thick & Fast HD Collagent Mascara - my new all-time favourite mascara. Read all about why!



Yes, that is Soap & Glory’s Thick & Fast HD Collagen mascara. I didn’t even purposefully buy the stuff – I picked it up in the January sales in one of those Christmas gift-type sets. This is why I said the “eh” thing – it’s not at all a product or a brand that you’d make a bee-line to for a mascara. But holy lashmoly, Thick & Fast is the best mascara I have ever used.

Soap & Glory Thick & Fast HD Collagent Mascara - my new all-time favourite mascara. Read all about why!

To be honest, Thick & Fast didn’t blow me away on first application. On first use it’s slightly too wet, and it didn’t sit well when applied with another mascara. It didn’t seem thick or fast, and I remember tweeting something along those lines. BUT, I gave it another go, by itself. And another. And that third time, something magical happened. My lashes were fanned, and long, and thick. They were dark, and luscious, and not at all spidery. I’d only used one coat.

And that is the ongoing experience. One coat of Thick & Fast, maybe two if I’m getting all dolled up. Beautiful lashes. I can even apply this stuff to my bottom lashes without it then smudging so much by midday that I look like a goth. And trust me, with all of my previous mascaras, even if not applying them to my bottom lashes, there is goth-smudging. By at least early afternoon. Not with this golden tube of dreams.

Soap & Glory Thick & Fast HD Collagent Mascara - my new all-time favourite mascara. Read all about why!

I’m not even completely sure just why it’s so special. The brush does have a rather unique v-shape to it, but then, a unique-shaped brush isn’t exactly a unique concept in itself. The formula is slightly wet, which I guess helps with the one-coat thing, but again, not all mascaras are bone-dry.

And, AND. It comes off like a dream. Yep, you heard it. There’s no need for a specific super-expensive remover here. Micellar water and a cotton pad, face wipes, oil or balm cleanser – whatever you use, it slides straight off. What a gem.

Soap & Glory Thick & Fast HD Collagent Mascara - my new all-time favourite mascara. Read all about why!

(Excuse the cold sore patch (yeuch) stray hairs, etc etc).

I’m still finding it a bit hard to believe that I’ve finally found my all-time favourite mascara. I mean, I know it’s not exactly up there with Achieving My Life’s Dream (dunno what that is) and Curing All Of The World’s Problems, but still. It’s a huge, huge win. It’s a wonderful, awesome mascara. And guess what? It’s only £10.50. I’m going to buy it and buy it and buy it until my lashes fall out and I’m sticking falsies onto my wizened lids whilst flipping through old Instagram photos of when I looked young.

Give it a whirl. I promise. Third application, you’ll be IN.

Fancy a share?

Enjoyed that? You might also enjoy...


  1. Sadie

    17th April 2017 at 2:53 pm

    I’m always on the lookout for a good mascara. Benefit’s Bad Gal used to be my go-to and now it’s They’re Real, both because they don’t end up up under my eyes by lunchtime. But this sounds like a good shout too.

    1. viechoufleur

      17th April 2017 at 3:57 pm

      Ooh yes, I used to LOVE They’re Real! But sadly it really didn’t love me and made my eyelids soooo itchy. I was so sad when I couldn’t use it anymore.

Leave a Reply

Loading Facebook Comments ...
Loading Disqus Comments ...